Thursday, October 27, 2011

Tissot Augmented Reality

The application is available on the Tissot website www.tissot.ch/reality and allows users, when they hold their wrist in front of a webcam, to try on watches and change models, colours and styles on their computer and see themselves in realtime 3D. With 28 different variations to choose from, consumers will be able to try on a selection of styles and select the finish and colour of their wristband from the Touch collection, including the new Sailing-Touch, T-Touch Expert and Sea-Touch. As well as seeing how the watch would look on their wrist, consumers will be able to experiment with the touch screen features of the watches, including the diver functionality of the Sea Touch and the altimeter, meteo, compass and thermometer of the wider ranges. Videos showcasing the unique features of each style will run alongside the visual of the watch on the wearers wrist. All the watches will also tell the correct time in digital and analogue.

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